Small Winery in the States
One wine-maker has a small winery estate that is just over a decade old. The vineyard located in Pennsylvania produces quality wines coming in at the price point of fifty United States dollars. The wine produces genuinely refined products however, the winemaker or his products receive no national reviews. The preceding typical scenario remains common. An accomplished winegrower, in the United States located in Virginia, conducts business and has been producing fine wines for over twenty-five years. Like the winery in Pennsylvania, he receives nearly no attention, on a global basis. There are plenty of wineries like this across the globe. In France there are thousands of small wineries, which simply supply one family, bar or town. These small producers recived little internaltion audiance for centuries. However with the internet it is now possible to buy wine online and many small scale producers are doing just that. The wines mentioned, although very fine wines, are unlikely to show up on the list with regard to local eateries. Persons wishing to attain a sample of the wine generally each request someone in the area send him or her a bottle of it. The wine taster samples the wine at the vineyard location, too.
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Vineyards, located along the mid-portion of the Atlantic Coast of the United States produce uncategorised wines
Small wineries, by the hundreds, call the United States home. The vineyards sell locally. A small-scale business model allows production of the local wines. New York produces wines, though, with one percentage point of the product distributed to the international market.
The vitis vinifera vines grow on the East Coast
The vitis vinifera vines grow freely up and down the Atlantic seaboard. Vines of this nature have been growing since the 60s. The Eastern Coast winemakers, in the United States, attain education about wine-production, on a do-it-yourself basis. The business models of the winemakers work on the Eastern Seaboard---business plans and models which would bankrupt a winemaker anywhere else. What makes economic sense in European nations, and California does not work on the East Coast of the U.S. Eastern wineries in the U.S. play by a different set of business rules. The New or Old World wine region models simply are not used.
Distribution deals on the East Coast of the United States are not plentiful
Nine hundred wineries run along the Eastern Seaboard of the United States. Few come with distribution deals regionally, nationally, or locally. The wines made by hand fall under the classification of "Artisan Wineries". The wine-makers sell wine directly to the client. The product receives less coverage regarding ratings and types of vintages compared to other significant regions. The wine is definitely "Old World" in structure although, this is not intentional by the wine grower. World Class wine offerings sit alongside wine venues of a more rustic bent. The rustic wine provides the same level of profit as the sophisticated wine. Fewer wineries, located on the Eastern Coast of the U.S., went bankrupt or changed ownership, due to financial issues, during periods of recession than areas engaging in glamorous lifestyles. The Eastern Coast Region provides economic viability without the necessity of huge distribution networks, whether inside or outside of the area. No significant wine co-operatives exist in the area, either. The same growers, if located in South America, would have the importers of American wines, probably, wishing to explore the area. Persons knowing of all the wine-production in the area of the East Coast of the United States truly are wine-enthusiasts or are writing a niche account about the region.
The secret of the business survival of East Coast wineries and associated prosperity rests with a lack of dependence on the U.S. wine distribution system
The wine distribution system can immediately take a toll on profits. A Virginia winegrower sells a minimum of eighty percent of product at the winery. He uses distributors to talk to eateries and gain exposure to retailers. When selling at the winery, the wine-maker attains ninety percent of the listing price. When selling through a distributor, he attains fifty-percent of the list price of the product.
Although not widely recognised, the winemakers on the East Coast remain an amazing, secret market of fine wine---producing some of the best "Artisan Wines," in the world.